teacup & saucer

Capodimonte

Summary

Public: Teacup and saucer, soft paste porcelain. Painted in enamel colours with battle scenes and gilt detail. Private: Teacup and saucer, soft paste porcelain. Shallow, straight-sided cup, curving in to low footring, has shaped, angular scroll handle. Shallow saucer, with thick footring. Painted in blue, brown, mauve, puce, iron red and yellow with battle scenes. Gilt scrollwork border around inside rim of cup, the handle and rims picked out in gilt.

Display Label

Marks and Marketing Logos, hallmarks, signatures and factory stamps all play their part in creating desirable goods. From the Ancient Greeks to designer diffusion ranges producers of objects have sought out ways of finding the right market for their wares. Makers and manufacturer's marks on objects can add value and guarantee authenticity, while emblems of quality such as hallmarks affirm an object's purity and place of origin. All of these signs help to deter fakes and forgeries, testifying that their product is 'the real thing'. The status of objects is constructed and enhanced by advertising and packaging the right message. Designers' names are sold as part of the deal, appealing to our good taste and sense of style. Encouraged to develop brand loyalty and trust in a world-wide bazaar of global goods, we are increasingly represented by what we buy.